May 20, 2014
MUSIC AND ART ON THE ROAD TO BRAZIL
Fiasco, Futura team up with U.S. Soccer
Grammy Award-winning recording artist Lupe Fiasco has been named Music Director and artist Futura the Art Director for the Men's National Team's 2014 FIFA World Cup campaign.
Building on the "One Nation. One Team." theme, Chicago-born hip-hop artist Fiasco will collaborate with U.S. Soccer in a variety of areas during the Send-Off Series and the World Cup. He will be creating Spotify playlists in collaboration with his DJ group the SNDCLSH, and handle in-game music programming during the Send-Off Series, during which.U.S. Soccer will work to promote Fiasco's new single, "Mission," which is about the fight against cancer. Fiasco will appear in Times Square in New York during Fan Appreciation Day on May 30, and will hold a music set in Chicago at the U.S. Soccer Fan Fest prior to the USA's match against Ghana on June 16.
New York native Futura, renowned for his pioneering role in the birth of graffiti-style artwork and designs, will provide the official Men's National Team World Cup poster, limited-edition skate deck designs and other limited-edition items. Futura's signature style will be tied to the team during the MNT's road to Brazil, and he will create two "live" works at the Fan Appreciation Day and the Fan Fest. Those works will be auctioned off, with the proceeds benefiting Fiasco's "Mission" campaign.