January 28, 2009
Radio Shack shuts down Mexican campaign
Radio Shack has decided to pull back from a Mexican newspaper’s promotional campaign inviting fans to prick voodoo dolls to boost the country’s National Team for its World Cup qualifier vs. the U.S. in Columbus, Ohio on Feb. 11.
On tuesday, the Mexican sports daily newspapers Record ran an ad with coupons for fans to redeem at their local Radio Shack store for a voodoo doll that was in the likeness of an American player.
The Mexican sports daily Record had published an ad for the campaign on Tuesday, printing coupons for fans to clip and redeem at their local Radio Shack store for a voodoo-doll likeness of a U.S. player.
With the ad was a picture showing scissors cutting off the leg of the doll, which was in pain. The doll's arms were covered in bruises with its stuffing leadking from its No. 10 shirt, which had pushpins.
The newspaper said it hoped young people watch the game on TV and “apply punishments to our rivals,” giving Mexico an edge to end a decade of futility on American soil vs. the U.S. The Mexicans haven't won in the U.S. since March 13, 1999 in San Diego.
“Help end the losing streak so Mexico advances,” the ad said.
But RadioShack changed its mind.
“In their desire to support their national team in the soccer World Cup, our recently acquired operation in Mexico was interested in participating,” the company said in a statement. “Upon notification of our potential involvement, RadioShack Corp. has decided not to participate.”