June 27, 2015
REACHING NEW HIGHS
Friday's U.S. win 3rd most watched women's game ever
VANCOUVER,---Viewership for Friday's United States 1-0 win over China in the quarterfinal of the Women's World Cup set another high for television viewership, making it the third most watched women's soccer game in U.S. history.
The match attracted 5.7 million viewers on FOX, a new soccer record for the network, breaking the short-lived mark set June 18 for the USA-Nigeria Group Stage match (5.0 million) by 14%, according to fast nationals issued today by Nielsen.
The 2015 USA-China Quarterfinal is now the third most-watched women’s soccer match of all time, trailing only the USA-China 1999 Women’s World Cup Final (17,975,000) and the Japan-USA 2011 Women’s World Cup Final (13,458,000), dropping the USA-Nigeria 2015 Group Stage contest to fourth place. The Brazil-USA 1999 Women’s World Cup Semifinal drops to fifth (4.9 million), followed by USA-Sweden 2015 Women’s World Cup Group Stage (4.5 million).
The audience for USA-China (5.7 million) is +46% better than the audience for the USA’s Quarterfinal match in 2011 vs. Brazil on ESPN (3.9 million).
The audience began at 1.9 million viewers at 7:13 PM ET and peaked at a tournament-high 8.1 million from 9:00-9:15 PM ET. The previous peak audience for the tournament was 6.4 million, reached during the USA-Sweden Group Stage and USA-Colombia Round of 16 matches. The peak for USA-China beat the prior peak by +27% (8.1 million vs. 6.4 million).
The top markets for USA vs. China were: Kansas City (7.8), followed by St. Louis (6.7), Washington, D.C. (5.7), Austin (5.6), Greensboro (5.4), Norfolk (5.2), Atlanta, Sacramento, Tulsa and Dayton (5.1). The ratings in Kansas City and St. Louis for USA-China are the highest for any individual market in this tournament. The previous high was 6.5 set by St. Louis for USA-Nigeria Group Stage.