July 1, 2015
REACHING NEW HIGHS
USA-Germany third most watched women's game
VANCOUVER – The U.S. Women’s National Team 2-0 win over Germany on Tuesday was the third most watched women's soccer game ever, drawing an average audience of 8.4 million viewers to FOX, according to fast nationals issued by Nielsen.
The match’s 8.4 million viewers breaks the recent mark set June 26 for the USA-China quarterfinal match (5.7 million) by 47%.
The 2015 USA-Germany semifina trails only the audiences for the USA-China 1999 Women’s World Cup Final (17,975,000) and the Japan-USA 2011 Women’s World Cup Final (13,458,000), dropping USA-China 2015 quarterfinal to fourth, followed by USA-Nigeria 2015 Group Stage (5.0 million, fifth place), Brazil-USA 1999 Women’s World Cup Semifinal (4.9 million, sixth), USA-Sweden 2015 Women’s World Cup Group Stage (4.5 million, seventh).
The game was the most-watched World Cup semifinal match – men’s or women’s -ever in the U.S., breaking the mark set for the Germany-Italy 2006 World Cup semifinal (5.9 million).
The game's audience began at 1.6 million viewers at 6:41 PM ET and peaked at a tournament-high 12.1 million from 8:30-8:45 PM ET. The previous peak audience for the tournament was 8.1 million, reached during the USA-China quarterfinal. The peak for USA-Germany beat the prior peak by +49% (12.1 million vs. 8.1 million).
Top markets for USA vs. Germany were: Kansas City and St. Louis (9.3), followed by Washington D.C. (9.0), Austin (7.8), Cincinnati and Columbus (7.4), Boston (7.1), Detroit (7.0), San Diego (6.9), and New York (6.8). The ratings in Kansas City and St. Louis for USA-Germany tie for the highest of any individual market in this tournament. The previous high was 7.8 set by Kansas City for USA-China in the Quarterfinal.
The six USA matches on FOX and FOX Sports 1 have averaged 5.3 million viewers, +121% better than the 2011 tournament average through the semifinals (2.4 million) on ESPN.
The 2015 tournament is averaging 1.306 million viewers per match across all networks (FOX, FOX Sports 1 and FOX Sports 2), +45% over 899,000 averaged on ESPN and ESPN2 through the first semifinal in 2011.
Top markets for all six USA matches: St. Louis (6.0), Washington D.C. (5.6), Kansas City (5.4), Austin (4.7), Richmond (4.6), Baltimore (4.5), New York (4.4), Hartford, Milwaukee and Norfolk (4.3).