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July 14, 2011
USA-France 4th most viewed match ever

BRISTOL, Conn---The FIFA Women’s World Cup semifinal match between the U.S. Women’s National Team and France – a 3-1 U.S. victory in Moenchengladbach, Germany, on Wednesday, July 13 – was seen by an average of 3.35 million people according to the Nielsen Company, based on a 2.2 U.S. household rating on ESPN (2.57 million household impressions), making it the most-viewed weekday Women’s World Cup match in the U.S.

The match also ranked as the fourth most-viewed FIFA Women’s World Cup match ever and the second match from Germany 2011 to rank among the top five Women’s World Cup matches. The other three are from 1999 when the tournament was held in the U.S.

Baltimore was the top market for yesterday’s U.S. match, delivering a 4.6 rating. Rounding out the top five were: Cincinnati (4.4), Las Vegas (4.4), San Diego (4.1), and Washington, D.C. (3.9).

Through Wednesday, July 13 (30 matches), Women’s World Cup 2011 is averaging a 0.6 U.S. rating on ESPN and ESPN2 – up 200% from 2007 (0.2) in China. Household impressions are up 164% (from 272,000 to 718,000) and P2+ impressions are up 218% (from 294,000 to 934,000).

Through 30 matches, the top five local markets for the 2011 FIFA Women’s World Cup are Baltimore (1.2), Cincinnati, (1.2), Washington, D.C. (1.1), San Diego (1.1), and Greensboro, N.C. (1.1).

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