August 10, 2012
NBC Sports sets network record for final
LONDON –– Thursday’s US Women's National Team gold medal-winning soccer match against Japan drew 4.35 million viewers and had a national household rating of 2.74, the most-watched and highest-rated event ever on NBC Sports Network.
Additionally, the match drew 1.467 million streams on NBCOlympics.com, the most-streamed event in Olympics history.
Monday's semi-final match against Canada pulled in 2.918 million viewers.
The viewership numbers for Olympic soccer are dwarfed by the ratings for last year's Women's World Cup, which was shown on ESPN. The World Cup final in which the U.S. lost to Japan on penalty kicks was seen by an average 13.458 million viewers, based on a 7.4 U.S. household rating (8.58 million household impressions), making it the most-watched and highest-rated soccer telecast on an ESPN network. It was the sixth most watched soccer telecast in American TV history. All of the other were aired on ABC.
With 1.467 million streams, the gold medal soccer match was the most-streamed event in Olympic history, topping the USA women’s gymnastics all-around gold medal (1.463 million) and Usain Bolt winning the 100m race (1.289 million).